Exotics vs. Commuters.
Automobiles and their manufacturers are in need of carefully executed marketing plans, just like any other consumer products do. Most, if not all manufacturers have begun to enable social media influencers on all platforms to spread the word, on the amazing features of their product. Not only do these manufacturers want the attention of the influencer follower pool, but they want to make sure the right image is shared. This is where the right creative direction could lead to a match made in heaven - an image that expresses the manufacturer’s goal, while still following the overarching theme presented on the chosen social media feed.